Keyword Research

Finding and using the right words/phrases that people use in search engines to optimize your content.

• Identify relevant search terms: Understand the phrases your target audience uses to find your content.
• Analyze keyword competition: Find out how difficult it would be to rank for specific keywords.
• Long-tail keywords: Consider focusing on more specific, longer search phrases that can be easier to rank for.
• Use keywords strategically: Incorporate your chosen keywords into your site’s content, headers, title tags, and meta descriptions.

On-Page SEO

Optimizing individual webpages, including their content and HTML code, for better search engine ranking and relevance.

• Quality content: Create informative, engaging, and well-written content that effectively uses your keywords.
• Title tags and meta descriptions: Make sure these are well-crafted and incorporate your keywords.
• URL structure: URLs should be SEO-friendly, readable, and concise, preferably with your keywords.
• Use header tags: Break up your content into easily digestible sections with relevant header tags (H1, H2, H3, etc.).

Off-Page SEO

Techniques used outside your website, like link building and social signals, to enhance your search engine rankings.

• High-quality backlinks: Seek links from authoritative and relevant websites pointing to your site.
• Social signals: Encourage likes, shares, and comments on social media to increase visibility.
• Online reputation: Work on creating a good image for your brand on various platforms and forums.
• Guest blogging: Write for other websites in your industry to build relationships and get backlinks.

Technical SEO

Improving technical aspects like site speed, mobile-friendliness, and secure browsing (HTTPS) to help search engines better find and understand your site.